Established in the year 1956, by the oldest brother of four Mr.Chinnaswamy and his brothers, Mr.Natrajan, Mr.Kandhaswamy and Mr.Rathinam as a small shop, today the company stands as the household name for fruits and vegetables in the city of Coimbatore with it chain all around Tamilnadu such as tirupur, erode and in major cities of South India. Dealing weith all available varieteis of fruits and vegetables, the shop was the first to offer pure juice to the people who visit their shop. Whith the great vision and hard work, the shop boasts of it's customer turnover on an average of more then 2500 per day per shop. With an infrastructure that was build with the customer's service in mind, we aim at building customer value in our store. The fruits and vegetables are arrayed in such a way so as to make customer self service easier. With the displays arranged in a pleasing way and automated and advanced systems for billing and accounting, we are a mixture of orthodox selling unified with modern systems and methods.
Other than retailing one of the shop's main businesses is institutional selling, by supplying and thereby catering to the needs of leading clubs, hotels, restaurants, and educational institutions in and around Coimbatore.